The Story of Aloe

Keeping your skin beautiful and healthy does not just happen. Skin must be pampered, protected, and preserved through a daily regimen of skin care to achieve and maintain a youthful, healthier, and lovelier complexion. There are so many skin care products on the market today, with each claiming to "be the best." How can you know which is best for you? L'Bri Pure n' Natural believes that by understanding how our products work, and by using the products for only a short time, you will know why our skin care collection sets us apart from the rest. There are more than 200 different species of aloe. Of the 200-plus species of aloe, only four are recognized as being of nutritional value to humans and animals. Aloe Barbadensis Miller (pronounced bar-ba-den-sis) is at the top of these four, since it is the most potent and nutritious -- with only mature plants bearing the greatest benefits.

The Aloe Vera Barbadensis gel is well known as a healing agent for burns, bruises, cuts, abrasions, insect bites, and other damaged skin tissues. Its powers have been recounted for thousands of years. There is historical documentation that shows that Aloe Vera was being used as far back as l,500 BC. Often referred to as "Natures Pharmacy," aloe vera has been rumored to have been Cleopatra's beauty secret. The Bible mentions aloe in over a dozen passages, referring to it as the "bitter herb." It also tells the story of Christ's body being wrapped in myrrh and aloe following His crucifixion. The journals of Marco Polo also note aloes magical powers and Columbus even mentions the mysterious properties of this plant.

L'Bri has unlocked the mysteries of the aloe vera plant, and formulated skin care products that not only moisturize, but help heal damaged skin tissue. We want our L'Bri product-user to understand the healing power of aloe, too. The L'Bri Pure n Natural Skincare collection is formulated to provide the most concentrated and effective use of aloe now available.

First, our L'Bri collection draws its plants from only the highest grade cultivated in the Rio Grande Valley. The hand-picked leaves are hand filleted to ensure that only the purest, innermost gel of the plant is used. Many products on the market will grind or squeeze the plant. Invariably, this results in tainting their gel with aloins -- (a yellowish substance found in aloe vera,) which is harmful to skin tissue. The attention we use results in a completely clear gel -- a sure sign of the very highest grade of aloe gel. Unlike other products using aloe, the L'Bri Pure n Natural Skincare Collection uses a cold stabilization process (the secret of our gel) as opposed to a heat pasteurization process which "cooks-out" most of the aloes natural benefits and healing properties. Through L'Bri's cold stabilization process, the L'Bri Skincare Collection retains 100% of the plants mysterious and wonderful properties. The "pure" gel of the unadulterated aloe vera thus forms the base and is the FIRST INGREDIENT in our complete line of Skincare products -- and we refuse, unlike many of the products on the market, to water-down the pure gel or use water as the first ingredient. At L'Bri, every product we put our name on, is developed within the perfect balance of nature and technology. Each product combines effective natural ingredients such as vitamins, fruit acids, alpine herbs, and amino acids, with sound Skincare science, to create formulas that really work -- products which will give you healthier, more youthful and radiant skin.